Paul Maxwell
Workbook

From Projects to Recurring Revenue

Converting a project or ownership-based offering into recurring revenue: what to package, how to price it, how to migrate existing clients, and what it does to your valuation.

BeforeAfter
Illustration: a pipeline before and after it has defined stages, owners and one source of truth.

Project revenue has to be won again every month. This playbook converts a project or ownership-based offering into recurring revenue: what to package, how to price it, and how to move existing clients across.

Why it matters

Recurring revenue changes what the business is worth. The playbook covers what the switch does to your valuation, not just your cash flow.

What you get

The playbook, pricing models, and a migration email sequence for existing clients.

Checkout